Features — Magnify Call Accounting Online

Reports

Powerful reports, instantly

Magnify's reporting engine covers every angle of your call activity. Choose from three report families — or combine them for a custom view that answers your specific question.

Summary reports — roll up calls by extension, department, direction, or time period
Detail reports — drill down to individual call records with full metadata
Analysis reports — compare trends across time periods, sites, or extensions
Export to CSV or print-ready PDF in one click
Schedule any report to run automatically and land in your inbox

Extension Summary — May 2026

Extension	Calls	Avg Min	Cost
Ext 201 — Sales	284	3:41	$42.10
Ext 305 — Support	198	6:12	$38.50
Ext 100 — Lobby	156	1:58	$12.30
Total (47 ext.)	6,822	4:12	$341.00

AI Queries

Ask questions. Get answers.

Magnify includes a natural language query interface powered by Claude AI. Instead of digging through filter menus, just describe what you want to see.

The AI composer translates your question into a precise database query, executes it against your live call data, and returns a formatted result — typically in under two seconds.

Works with plain English questions and phrases
Understands call direction, duration, cost, extension, date ranges, and sites
Results export to the same formats as standard reports
No query language or SQL knowledge required

You asked

"Which extension made the most calls this month?"

Magnify AI

Extension 201 (Sales Floor) made the most calls this month with 284 outbound calls, totaling 17h 26m and $42.10 in charges.

284 calls 17h 26m total $42.10

Alerts

Know the moment something matters

Magnify monitors every call in real time and sends email notifications the instant a call matches criteria you've defined. No more end-of-month surprises on the phone bill.

Alert on call duration, cost, direction, time of day, or specific extensions
Multiple recipients per alert rule — notify the manager and the CFO simultaneously
After-hours call monitoring for security and compliance
High-cost call threshold alerts before the bill arrives
Unlimited alert rules on all plans

⚡ Alert Triggered

Long-Duration Call Detected

Ext 305 — Support | Duration: 47:23 | Cost: $6.80

🔴 Alert Triggered

After-Hours Call

Ext 412 — Warehouse | 11:47 PM Saturday

ℹ Alert Triggered

Daily Spend Threshold

Site: Chicago | Today's telecom spend: $48.20 / $50 limit

Call Costing

Know exactly where every dollar goes

Most businesses have no idea which departments, extensions, or call types are driving their phone bill. Magnify's call costing engine changes that — with flexible rate patterns that match your actual carrier pricing.

Set separate rate tables for local, long distance, toll-free, and international calls
Inbound and outbound rates configured independently
Cost reports by extension, department, or site
Identify high-spend extensions before they become a problem
Useful for cost-center billing and internal chargebacks

Cost by Call Type — May 2026

Local$84.20

Long Distance$156.40

International$72.10

Toll-Free Inbound$28.30

Total$341.00

Visualization

Charts, maps, and pivot tables

Numbers are one thing. Patterns are another. Magnify's visualization tools turn raw call data into charts and maps that make trends obvious at a glance.

Bar, line, and pie charts — pre-built or fully customizable
US geographic map — see where your calls are going by state
Pivot tables — cross-tabulate any two data dimensions instantly
Time-of-day and day-of-week heatmaps
Export charts as PNG for presentations or reports

Calls by Hour of Day

8am10am12pm2pm4pm6pm8pm10pm

Call Volume by State (Top 5)

CA

812

TX

609

NY

448

FL

314

IL

223

DID / DNIS Tracking

Know which numbers callers are dialing

If your business uses Direct Inward Dial (DID) numbers on T1, PRI, or SIP lines, Magnify tracks exactly which phone numbers incoming callers dialed to reach you.

This is especially useful for marketing teams running multiple campaigns with unique phone numbers — you can see exactly which campaign is driving inbound calls, and how those calls are being handled.

Track every DID and DNIS number in your inventory
Map DID numbers to campaign names or marketing channels
Measure call volume per campaign over any date range
Combine with call costing to calculate cost-per-call per campaign

Multi-Site

One account. Every location.

Growing businesses don't stop at one office. Magnify's multi-site architecture was designed from day one to handle any number of locations — each running its own Call Collector, all feeding into a single cloud account.

Add new sites from the portal — no support ticket required
Per-site reports for detailed local analysis
Roll-up reports across all sites for executive-level views
Pricing is per site, so you only pay for what you use
Each site's Collector configured and managed from the cloud

Your Account

Chicago HQ

47 ext.

Dallas Office

12 ext.

Miami Branch

8 ext.

+ Add Site

ACD Support

Call center metrics, built in

If your business uses Automatic Call Distribution (ACD), Magnify captures the additional metrics that call center managers need — at no extra cost, on supported phone systems.

Time callers spent on hold before being answered
Abandoned call tracking — know how many customers gave up
Queue depth reports by time of day
Agent handle time and after-call work time
Service level trending over time

ACD data availability depends on your phone system's SMDR/CDR output. Contact us to confirm compatibility.

Built for the questions your business is already asking